STORE SIGNAGE

DFS is the world traveller's preferred destination for luxurious shopping, providing an expert curation of the world’s leading brands. DFS’ global network spans 44 duty-free stores across four continents with numerous airport and downtown locations. I have been located at the DFS Sydney store in The Rocks for the past 5 years. Working as lead Signage Specialist and Graphic Designer within the Visual Merchandising team my role is to coordinate all graphic and signage elements in the Sydney store as well as remotely for the Cairns store before closure in 2023. I also coordinated all the design and signage installations for the Queenstown NZ store opening in 2022.